7 Tips For Initiating A Branded Hashtag Challenge On The TikTok Platform

Currently, branded hashtags are raising their popularity among the younger generation. It is a challenge where the brand asks its audience to create video content in their style and tag them using a hashtag. These hashtag challenges are becoming increasingly famous among the audience on the TikTok platform as it brings out the users’ unique creativity. 

Most of the hashtag challenges can go viral too. But that doesn’t mean that all hashtag challenges get featured on the TikTok platform. You can buy tiktok likes to boost your content reach among the target market. To help you create a hashtag challenge that has a higher chance of getting featured on the ‘For You’ page, we have highlighted some of the strategies in this article. 

Let’s get started with the various tips that help you launch a successful hashtag challenge on the TikTok platform!

1. Keep An Eye On The Platform

Whenever you plan to initiate a hashtag challenge, it is essential to keep an eye on what others are doing. You will need to check out the various successful hashtag challenges that went viral on the TikTok platform. From those hashtag challenges, you will need to analyze the patterns that helped them in becoming viral. Find out the extraordinary factors that made the content more engaging to the audience. You will need to understand better how the brands used these hashtag challenges to their benefit. On analyzing the other content, you will get an idea of creating content for your brand’s hashtag challenge.

2. Utilize A Valuable Hashtag

One of the main driving factors for the hashtag challenge is their hashtag. In a hashtag challenge, you ask the audience to create content in their style with a specific hashtag. The hashtag challenges in the TikTok platform are becoming viral among the audience of all age groups. If you initiate a hashtag challenge with a hashtag that adds more value to your followers, it will attract the audience, and they tend to participate in your hashtag challenge. Make sure the hashtag is related to your hashtag challenge so that it helps in capturing the attention of the people. Sometimes, you can also use your brand name in the hashtag challenge to enhance your brand’s visibility.

3. Endorse Your Product Or Service

As a brand, you can focus on its product and services and create a hashtag challenge within your niche. Many hashtag challenges come and go, but only a few are relevant to perspective brands. It would be utterly pointless if you create a hashtag challenge irrelevant to your brand or business. So, it is essential to create a branded hashtag challenge and try to keep it within your niche. Make sure to add your brand’s name to enhance your reach among the users on the TikTok platform.

4. Create Appealing Content

When you think about the hashtag challenges, some of them appear right away in your mind. For instance, the Ice bucket challenge and Ten Year Challenge that comes straight away to us. It shows that these challenges were different but have made a place on the minds of the users. If your hashtag challenge is more appealing to the viewers, they will not only participate in it but also remember it for their lifetime. It is a great way to boost your brand awareness among the TikTok audience.

5. Pick The Right Audio

An essential part of a viral hashtag challenge is its audio. Most of the hashtag challenges have an appealing sound that instantly captures the viewers’ attention. Make sure the audio is attractive and is related to your hashtag challenge. On adding interactive audio, you can gain more engagement with your audience.

6. Set Specific Rules

When it comes to a hashtag challenge, you will need to lay down a set of rules for the participants. You will need to set standards that are attractive as well as easy for the participants. In those rules, make sure your brand gets to benefit in some ways. Firstly, you will need to think about your brand goals and objectives for the hashtag challenge. After determining your goals, you can set some rules for the TikTok challenge.

7. It’s Time To Promote

Promotion is an essential technique that helps your hashtag challenge in gaining more popularity on the TikTok platform. You can cross-promote your content on other social media platforms to enhance its reach. Another way is that you can collaborate with an influencer to create a challenge. In doing so, you can advance the range of your brand among the TikTok users.

We hope you got an idea of how to initiate a branded hashtag challenge. Make use of the above strategies and make your content go viral.